Software
/
2023
Coredinat is a SaaS platform serving businesses that rely on field operations, offering real-time tracking and operational visibility. As Coredinat prepared to scale, we were brought in to ensure the brand was ready for its next stage, aligning strategy, visuals, messaging, and experience for a new era of growth.
The Challenge
Coredinat was at a pivotal moment, ready to expand its user base and revenue. However, before investing in large-scale marketing and outreach, the team knew the brand needed to be fully aligned, from the fundamentals to every interface and touchpoint. The challenge was to ensure that, as Coredinat accelerated, it would be perceived clearly and consistently by its target audience, and that every aspect of the brand, including services, pricing, and presentation, worked together in harmony. The goal: build trust, signal readiness, and prepare for the demands of rapid growth.
Our Approach
Just as you would prepare your vehicle before a long journey, we helped Coredinat prepare its brand for the road ahead. This meant a comprehensive rebrand: repositioning the core narrative, refreshing the visual identity, and aligning all digital and offline assets. We rebuilt the website, redesigned the pitch deck and sales materials, clarified the messaging, and created a cohesive brand experience across every touchpoint. Every move was made to ensure that when Coredinat accelerated, nothing would be out of sync.
Services Provided
Brand Strategy | Story & Messaging | Visual Identity | Creative Strategy | Go-To-Market Strategy | Web Design | Brand Video
Key Deliverables and Results
Brand Strategy & Messaging
We repositioned Coredinat’s brand, crafting messaging that unified its value proposition, reflected its maturity, and inspired trust. Every communication was designed to create consistency—from core statements to detailed product explanations.
Visual Identity System
A new visual identity brought harmony and clarity. We developed a full suite of assets: a new logo, colour palette, typography, and supporting visuals, ensuring immediate recognisability and visual cohesion across web, print, and product.
Digital Experience & Product Design
We rebuilt the Coredinat website for clarity and conversion, refreshed the UI of key digital touchpoints, and updated all sales documents and pitch materials to reflect the new brand and message.
Go-to-Market Tools
Comprehensive go-to-market assets were developed: new website, pitch deck, sales collateral, and a brand film—equipping the team to communicate the refreshed brand with confidence at every stage of the user and investor journey.
Impact
The results speak for themselves:
50% increase in user base
35% growth in revenue
By preparing the brand for scale, by creating harmony, consistency, and clarity, Coredinat inspired trust and made every marketing investment more effective.
Final Thoughts
Harmony inspires trust. Every startup must express its values across all communications, not only with consistency, but with visual and verbal continuity, with fonts, colours, and language all working in concert. When the brand is ready for the road, every other investment is amplified.
