Coredinat.
A complex B2B product simplified through strategic branding and visual clarity.
Year
2023
Industry
Software
Services
Brand Strategy | Story & Messaging | Visual Identity | Creative Strategy | Go-To-Market Strategy | Web Design | Brand Video
Introduction
Coredinat is an AI‑powered sales performance platform that transforms complex field operations, including sales, workforce, workflow, and supply chain, into seamless, data‑driven insights. We helped Coredinat present its all‑in‑one tracking and automation capabilities to users through a compelling brand story, clear visual identity, and the full suite of tools they needed to launch confidently.
The Challenge
Coredinat had a strong product, but the user experience was disjointed, making it hard for customers to grasp its full value. We had to turn complexity into clarity without watering it down.
Coredinat came to us for a refreshed brand, but we saw an opportunity to do more. Beyond visuals, we focused on creating a system that would reduce friction and surface value intuitively, helping users navigate the platform with more clarity from the start. We refined the logo and built a modular icon system to reflect Coredinat’s structure. Each icon was designed for clarity and recognisability across interface and marketing use.
Dashboards, data visualisations, and grids... the redesigned monitoring displays give teams control at a glance and amplify Coredinat’s signature sense of order.
The Solution
We built a clean, modern visual identity, rethought the interface branding system, refined the tone of voice, and created custom iconography to bring coherence across the platform.
Instead of applying a visual refresh alone, we started by understanding how users actually navigated the platform. This insight shaped every design decision, from layout to iconography, allowing us to build a system that not only looked consistent, but also made sense at every interaction.
From workforce to workflow, every screen was reconsidered. The updated visual language brings consistency across verticals without losing personality.
The Result
The new branding provided the needed clarity. Internally, it helped align teams. Externally, it made the product feel cohesive and accessible no matter how technical the features got.
The shift didn’t just resonate visually, it changed how the product was used. Customers reported smoother onboarding, teams saved time explaining the platform, and the new identity became a foundation for campaigns, sales decks, and beyond. The brand could finally speak for itself.
