UnitPlan.
An AI-powered platform brought to life through bold identity, intuitive UX, and founder-first storytelling.
Year
2023
Industry
Startups
Services
Brand Strategy | Story & Messaging | Visual Identity | Creative Strategy | Go-To-Market Strategy | Web Design | Brand Video
Introduction
UnitPlan is a secure, data-driven platform that provides entrepreneurs with the tools and know-how they need to test their business ideas, build robust business plans and overcome challenges at different stages of the startup.
The Challenge
UnitPlan wasn’t just building a tool, they were building trust in a messy, uncertain phase of entrepreneurship. To succeed, they needed a brand that could speak with clarity to first-time founders, experienced investors, and incubators alike, all while simplifying the chaos of early-stage business planning.
Entrepreneurs often juggle uncertainty: untested ideas, unclear paths, and gaps in resources. UnitPlan came to us to build a platform that didn’t just host business planning, it guides, validates, and connects. We saw the need to fuse idea validation, strategy, and finance into a single offering that feels trustworthy from the first interaction.
We crafted a brand that makes planning feel tangible, visual, and even a little joyful. From a strategy that bridges investors and founders, to a vibrant identity system that works just as well on a dashboard as it does at a bus stop, every touchpoint was designed to turn complex journeys into clear steps forward.
The Solution
We developed a full-spectrum brand system that brings structure to innovation. From identity and messaging to product UI and digital experience, everything was crafted to help users feel supported, informed, and ready to move forward with purpose.
We developed a visual identity rooted in professionalism and approachability, choosing typography, colours, and layouts that reflect both entrepreneurial grit and design coherence. Alongside the look, we shaped messaging that speaks directly to founders’ fears and aspirations. Then we rolled out user flows, templates, and dashboards to help users map their journey from idea to funded venture with confidence.
To help UnitPlan evolve from toolset to trusted brand, we built a clear, expressive visual identity around a single idea: clarity breeds confidence. The new website brings this to life with modular layouts, smart animations, and confident colour blocking. From the bold callouts to the AI-led copy, every element is tuned to make the product feel both powerful and intuitive.
The Result
With a sharper identity and clearer positioning, UnitPlan now leads with authority and warmth. The brand stands out in a crowded space, helping founders gain momentum, attract investment, and turn early-stage ideas into real, fundable businesses.
The new brand system helped UnitPlan sharpen its positioning, improve trust with startup users, and appeal to investor partners. With launch‑ready tools and a consistent digital presence, marketing and onboarding are smoother. Founders understand what UnitPlan offers sooner, and the brand resonates with ambition, reliability, and strong growth potential.
