Cerotex.

A legacy textile brand reimagined through thoughtful design and unified storytelling.

Year

2017

Industry

Textile

Services

Introduction

Cerotex is a long‑standing family‑owned upholstery fabric brand, combining innovation with craftsmanship since 1989. We helped them present their expertise, performance fabrics reinvented for modern needs, through a refined brand story, cohesive visual system, and a digital experience that reflects their global, nature‑inspired legacy.

The Challenge

Cerotex had a strong reputation and world-class products, but their brand did not reflect the innovation driving the business. We helped bring the identity up to speed, preserving what mattered, while giving the future a clearer shape.

Cerotex came to us for a brand refresh to match their growing international presence. We focused on building a cohesive identity system that could express both heritage and innovation across textiles, packaging, and digital. The new logo and visual language echo the tactile quality of their fabrics, while the redesigned website puts performance and sustainability at the forefront of the story.

Every brand leaves a trace. For Cerotex, it’s a quiet confidence etched into every material, every fold, every curve. Not just a visual system, but a physical language that speaks of care, consistency, and craft.

The Solution

To match the pace of Cerotex’s rapid growth and expanding ambitions, we crafted a brand identity that’s not only future-facing but also engineered to scale across global markets and categories.

We designed a flexible identity system that mirrored Cerotex’s structured, scalable approach to innovation. Inspired by the company’s role in shaping the future of textiles, we balanced elegance with precision. The result is a brand that feels technical but human, bold but measured, built to perform just as well on a global stage as it does on the factory floor.

As part of Cerotex’s rebrand, we delivered a photography direction that matched the new identity in clarity and craft. This type of fabric imagery requires more than a camera, it calls for the eye of a stylist, the vision of a fashion editor, and the experience to bring it all together with precision.

The Result

The new identity brought unity across a sprawling operation. It clarified Cerotex’s voice internally and externally, making it easier to communicate ambition without explanation.

Internally, the brand gave teams a common language. Externally, it made the company easier to trust, easier to remember, and easier to talk about. The shift didn’t just improve perception, it streamlined sales, strengthened hiring, and gave Cerotex a sharper edge in a crowded market. The brand finally felt as engineered as the business behind it.