UnitPlan: Planning the Growth of a Tool that Helps Plan Growth

UnitPlan: Planning the Growth of a Tool that Helps Plan Growth

How we crafted a brand strategy, visual identity, and go-to-market approach for an AI-driven platform supporting founders and investors.

How we crafted a brand strategy, visual identity, and go-to-market approach for an AI-driven platform supporting founders and investors.

Startups

/

2023

UnitPlan is an AI-powered platform for startups and investors that transforms the chaos of early-stage business planning into clear, actionable progress. With robust data, intelligent tools, and a growing network, UnitPlan helps founders test, plan, and validate ideas while supporting investors, incubators, and innovation partners across the ecosystem.

The Challenge

UnitPlan approached us with a big vision: to build not just a digital tool, but a trusted brand at the very centre of the entrepreneurial journey. The platform needed to bridge gaps between first-time founders, seasoned investors, and ecosystem operators, guiding users through a messy, uncertain phase with confidence and clarity.

But the challenge went deeper. In a space crowded with “do-it-all” tools and one-off solutions, UnitPlan’s ambition was to unify planning, validation, benchmarking, and collaboration while feeling reliable, accessible, and intuitive from first interaction. We needed to shape a story and system that would instantly resonate with startup teams and investor partners alike, building trust and momentum from the ground up.

Our Approach

We built our core strategy around a simple but powerful truth: every startup is born to grow. UnitPlan exists to make that growth not only possible, but easier. And growth doesn’t just happen; it has to be planned. Without a plan, there is no sustainable growth. That’s why we shaped the brand around the idea: “Plan Growth.”

From business planning to financial forecasting, startups need many different types of plans, and UnitPlan brings them all together through smart, AI-powered tools. Every feature, every workflow is designed to turn planning into progress, and progress into growth. At the heart of the narrative, two words capture the entire story: Planning and Growth. The result is a brand that invites founders and investors alike to do more than build businesses; it helps them plan their growth.

Key Deliverables and Results

  • Brand Strategy & Messaging

    We developed a narrative and messaging architecture that speaks to each audience segment, i.e. founders, investors, and ecosystem partners, answering their unique anxieties while unifying them around a shared vision. Every phrase, call-to-action, and onboarding flow was crafted to replace anxiety with progress.

  • Visual Identity System

    The new UnitPlan identity balances professionalism with energy. Confident typography, bold colour blocking, and modular iconography were designed to work just as well in a digital dashboard as on stage at a pitch event. The visual system signals trust, while remaining vibrant and flexible enough to scale as the business grows.

  • Digital Experience & Product Design

    We collaborated on UI/UX for a seamless onboarding experience, step-by-step workflows, and AI-powered tools that help users move from idea to investment. User flows, templates, and dashboards were all branded, tested, and refined to keep teams focused and investors engaged.

  • Go-to-Market Tools

    From launch-ready website and demo materials to investor decks and video explainers, we ensured UnitPlan could clearly communicate its value from the very first pitch through to active onboarding and scaling. All assets are marketing-ready; built for speed, clarity, and confidence.

Impact

Since launch, UnitPlan has seen rapid growth in user acquisition and brand visibility:

  • User growth: +250%

  • Revenue growth: +1700%

  • Company valuation: Increased from $1M to $2.5M within one year

Perhaps most importantly, the new brand has enabled UnitPlan to quickly build credibility with both founders and investors, helping drive successful funding rounds and a smooth expansion into new markets.

Conclusion

UnitPlan’s success story shows that branding is not just about visuals; it’s about building trust, guiding users, and supporting commercial growth from the earliest days. By combining strategy, storytelling, and design, we helped UnitPlan become more than just a product; we helped it become the backbone of the startup journey for founders and investors alike.

“The branding work and early-stage presentations we developed with Grovva played a key role in helping us engage larger investors and secure funding.”

“The branding work and early-stage presentations we developed with Grovva played a key role in helping us engage larger investors and secure funding.”

“The branding work and early-stage presentations we developed with Grovva played a key role in helping us engage larger investors and secure funding.”

— Engin Alemdar, Founder & CEO, UnitPlan

— Engin Alemdar, Founder & CEO, UnitPlan

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Tell us about your dream—whether it’s a new business, a product launch, or something you’re still shaping.

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Let's talk.

Tell us about your dream—whether it’s a new business, a product launch, or something you’re still shaping.