Planla.
An AI readiness and strategy platform shaped into a clear, trustworthy, and scalable brand.
Year
2025
Industry
Software
Services
Logo Design | Visual Identity Design | Marketing Collaterals
Introduction
Planla set out to make AI strategy practical, not theoretical. We helped translate a complex AI journey into a clear brand system that guides organisations from assessment to action with confidence.
Logo Origins
Designed around conversation, the Planla logo translates an AI-powered planning tool into a clear, human-facing symbol.
Designed as a speech bubble, the Planla logo centres the brand around its AI chatbot — the interface through which businesses assess maturity and plan their AI journey. Reduced and intentional, the symbol balances human dialogue with system logic, positioning Planla as a structured guide rather than an abstract AI tool.
Rather than symbolising AI itself, Planla’s identity focuses on how people engage with it, through dialogue, progression, and clarity—positioning the brand as a guide in the AI transformation journey.
Colours and Typography
The visual system was designed to make AI feel navigable, credible, and human from the first interaction.
Planla’s colour palette leans into contrast and clarity, using bold digital tones to signal capability while avoiding the coldness often associated with AI products. Typography plays an equally functional role: calm, structured, and deliberately unobtrusive, allowing content and guidance to lead. Together, colour and type work as quiet infrastructure, supporting confident decision-making and reinforcing Planla’s promise of turning complexity into clear next steps.
The Result
The work culminated in a brand that gives AI a sense of order, intent, and direction.
For Planla, the outcome wasn’t about visual polish alone, but about making a complex promise legible. The brand now frames AI as something businesses can actively engage with, question, and shape, not something opaque or intimidating. Every element works to reinforce Planla’s role as a planning companion: calm, intelligent, and structured, helping organisations move forward with clarity.
